Floriculture: Designing & MerchandisingFLORICULTURE: DESIGNING AND MERCHANDISING, Fourth Edition, provides a comprehensive introduction to the floral design industry. Written in an engaging, reader-friendly manner, this trusted text includes step-by-step instructions–complete with high-quality images and detailed material lists–for a wide range of floral design projects. Projects are built around low-cost materials to help maintain a budget, but the author also shares insights related to alternate materials readers may encounter in a typical floral shop.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. ISBN: 9781337390705, 1337390704
