Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 Ebook (tebook.shop)

Advances in National Brand and Private Label Marketing
Fourth International Conference, 2017This book presents the latest research on national brand and private label marketing – a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.ISBN: 9783319597003, 3319597000